Highly realistic prototypes make for better, faster design: Adidas Case Study

1 March 2019by Fabio Gualdo0
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Design is a core point for companies working in the consumer goods industry. And in the creative phase many models are built and tested , before putting a new product on the market. The success of this placement will largely depend on timing , ergonomics and look and feel of the product.

However, design process can be slow, inaccurate and companies can’t take these risks. That’s why manufacturers like Adidas are working with the additive skills to get top level prototypes in short time.

These new competencies empower Adidas designers to constantly refine its sports shoes. All sorts of design changes are reliable and efficient, thanks to 3D printed prototypes and model test.

Bigger benefits for companies come from additive skills rather than from traditional technology such as hand processing or peculiar tooling.

Especially, thanks to J750 experts, Adidas is getting :

  • High level of conformity: No more gap between the designer’s idea and the prototype. The 3D shoes drawing looks exactly like the 3D printed model in colors, shapes and textures.
  • Creativity freedom: This new printer is pushing the current boundaries of trial and production, indeed, now it is increasingly possible to get a multi-material model with complex geometries.
  • Incredible realism: The prototypes details are so great that the model seems ready to be worn.

No competition without quality

Large companies working in the consumer goods industry are moving forward on the global market also thanks to a strategic partner skilled in the production of prototypes with the new J750.

Spring srl is one of the top players in Additive manufacturing at an European level and is increasingly  making new alliances with the largest national and international companies, working in these high quality industries.

Please click here to contact our experts.

Fabio Gualdo

Fabio Gualdo


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